WordPress & Online Marketing For Your Business Blog 2 Day Training In San Francisco
8% of websites use WordPress. Would you pass a job interview if updating their blog was one of your duties?
Business owners and organizations want more control over their success. A blog allows your organization to show off it’s knowledge, build credibility and become a resource in the mind of potential customers. With the popularity of social media, people are becoming more comfortable with going online to find information and update their online profiles. Blogging is quickly becoming one of the easiest ways for a company to get noticed.
Law firms, book authors, fitness instructors, night clubs and even comedy shows are using blogging to draw crowds. Unfortunately, many people struggle with blogging. This can lead to expensive outsourcing of blog articles to copywriters who may not fully understand your business.
If blogging is so easy, why are so many companies missing the mark?
November 2010
Essential Online Marketing For Your WordPress Business Blog
2 days of hands-on training & labs
- Thursday, November 11th and Friday, November 12th
- 10am – 4pm each day
- 3543 18th St, San Francisco, CA 94110
- Lunch included
Register for this two day workshop
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As always, this training and all live classes at Freshworkshops are backed by our 60 day satisfaction guarantee. With it, you can receive a full refund, retake the training for free or receive one-to-one training instead.
Your Instructor
Adria Richards, technology trainer and consultant, helps business professionals learn essential web technologies through hands-on training. Adria has spoken at several blogging conferences on leveraging WordPress, blogging and Google Analytics for business including Blogher, Wordcamp Atlanta, Wordcamp Boston and Wordcamp NYC. She will be presenting at Blogworld and Blogalicious this fall.
With over 10 years of experience in website development, training and computer networks, Adria removes the frustration of learning the web. As a frequent attendee and speaker at blogging and social media conferences, she stays on top of what’s new. Join Adria as she takes you through the planning, installation and set up of your very own WordPress website. Avoid common mistakes and get WordPress setup right the first time.
“While I have worked with a few WordPress installs already, this workshop gave me the opportunity to ask questions and get instant feedback. Adria does a great job of answering questions and showing what is possible.”
Bill, Meet Me Where I Am
Join Adria as she takes you through optimizing your WordPress blog for content, design, usability and SEO. Avoid common mistakes and get your blog ranking well in Google.
Business professionals expect their websites to work for them. They expect more traffic, better SEO and more sales when they put up a blog but this isn’t always the case. She will also explore why some companies are missing their golden opportunities to build Google page rank and gain access to developing online markets. Blogging is great for building relationships, use it!
You will learn:
- Why WordPress will help you to increase exposure for your business quickly
- About the new features in WordPress 3.0
- The difference between WordPress.com vs WordPress.org and which to avoid
- Can I make a million dollars with Google Adsense?
- How to sell ad space on your blog and is it worth it?
- How to choose a great domain name and why you should avoid .net, .biz and .info
- How a cheap hosting plan can sink your blog
- How to write your first blog post and develop a writing style that makes your blog “sticky”
- How to sell products or services effectively through a blog
- How to market your blog offline and in person
- Why Google Analytics is essential to blog success
- How to read your Google Analytics traffic
- How to tie your email newsletters into your blog for more sales and traffic
- Email newsletters and you
- How social media ties into your blog and business
- Where to go online to connect with other positive, focused bloggers
- How to find, evaluate and install beautiful WordPress themes that people notice!
- How to add plugins and manage widgets to supercharge your blog!
- Why you should add images to every post and how to get video on your WordPress site
- and more!
This is a 101 level workshop focused on the essentials of WordPress and getting started out on the right foot with online marketing to build business via your blog. If you don’t already have a WordPress blog setup, don’t worry! We will set one up for you to use during the two day workshop so you can focus on the techniques to build traffic and qualified leads. If you’re interested in learning how to setup a WordPress blog, check out the Build Your Own WordPress Website which is a live, 4 week online workshop offered here.
NOTE: WordPress 3.0 was released June 17th, 2010 and has been downloaded over 3 million times as of July 2nd, 2010
Course Outline
(agenda below with more details coming soon!)
- Day 1 – What The Heck Is WordPress?
- Day 2 – Online Social Marketing & You
Is this right for me?
This training is designed for:
- Business professionals looking to setup a website from scratch
- People who have to maintain a blog or WordPress site at work
- Website designers who need to teach their clients about online marketing
Lunch will be provided both days as well as PDF handouts on a USB flash drive.
Day 1
We cover the essentials of blogging with WordPress:
- Blogging platform choices (Blogger, MoveableType, TypePad, WordPress.com)
- Why Blog?
- Why WordPress?
- What’s new in WordPress 3.0?
- Tour of the WordPress Dashboard
- Adding and managing users (hands-on lab)
- Managing your content (hands-on lab)
- Creating your first post (hands-on lab)
- Creating your first page (hands-on lab)
- Inserting links, images and videos into your posts (hands-on lab)
- Themes, plugins and you (hands-on lab)
- Widgets and sidebars (hands-on lab)
- Google Analytics (hands-on lab)
- Blog Comments (hands-on lab)
- Customizing your site with themes (hands-on lab)
- What to look for in a WordPress theme (hands-on lab)
- Selecting a great domain name (hands-on lab)
- Keep hackers away Backups, security and upgrades (hands-on lab)
- What to look for in a web host
- Tour of top blogs
Day 2
The essentials of online marketing for your business blog:
- What makes a blog popular?
- How do you measure a successful blog?
- Where to start
- Define your goal
- Be unique feed your creativity (hands-on lab)
- Driving website traffic and SEO
- How Social Media ties into your blog
- Ways to monetize a blog: what works and what to avoid
- Beat your competitors with a blog (hands-on lab)
- How Google sees blogging (hands-on lab)
- Finding popular topics to blog about (hands-on lab)
- Brainstorming blog ideas (hands-on lab)
Online business tools and resources:
- Email newsletters
- Domain email
- Contact managers and Customer Relationship Management (CRM)
- Using Twitter to build your network
- Invoicing
- Paypal, shopping carts and online commerce
- Project management
- Hiring consultants and freelancers
- Calendars and scheduling
- Contracts and electronic signatures
Plus housekeeping tips for your blog:
- Spam free blogging
- Why you should support open source software
Register
Related posts:
- Small Business Blueprint: Checklist for WordPress Websites
- Free Webinar: 10 Reasons Your Company Needs A Blog
- WordPress 101 Training – Links, Images and Videos
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