Setup Google Analytics in Wordpress

April 29th, 2010 in Training by Adria @freshworkshops Comments

Great For: People who have a self-hosted Wordpress install and want to track their visitors.

This workshop is focused on providing hands on experience in setting up Google Analytics and answering key questions about editing Wordpress themes.

We will also cover resources for learning how to interpret Google Analytics traffic.

Level: 101
Time: 1 hours
Location: Online

Notes: You will need to setup a Google Analytics account (It’s free) before the workshop starts. See below for instructions

Learn How Visitors Experience Your Site!

There will be an open question and answer period at the end

Format

The format will be a live screenshare with phone conference where you will participate as we do a quick overview of Wordpress and Google Analytics before diving in and adding the code. Attendees will be able to get remote help and ask questions about Wordpress and Google Analytics.

Outline

  1. Intro
  2. Wordpress as a Content Management System
  3. Why tracking visitor traffic can grow your business
  4. Overview of inserting Google Analytics code into Wordpress theme
  5. Connecting to your Wordpress site via FTP
  6. Navigating to the Templates directory
  7. Text editors for Wordpress and the new built in editor in Wordpress 2.8
  8. Adding Google Analytics Code to Wordpress via FTP
  9. Adding Google Analytics Code to Wordpress via the Plugin
  10. Testing your Google Analytics Code
  11. Troubleshooting
  12. Questions and Answers

What you need to attend

  1. Access to your email account
  2. Internet connected computer
  3. Computer speakers
  4. Long Distance or Skype – (you can use Skype’s monthly $3 plan)
  5. A Google Analytics account. How to setup a Google Analytics Account in 5 minutes
  6. Your own installed version of Wordpress 2.7 or higher. This will not work for Wordpress.com blogs.
  7. FTP access to your Wordpress install. We will be editing the template to include your Google Analytics code so you need to have your FTP client, like Filezilla, ready to go.

Workshop Goal

This workshop is focused on providing hands on experience in setting up Google Analytics and answering key questions about editing Wordpress themes. We will also cover resources for learning how to interpret Google Analytics traffic.

If this sounds like something you want to learn about, sign up!

Related posts:

  1. Webinar: Google Analytics Demystified: Understand Your Website Traffic!
  2. Setup Domain Email with Google Apps
  3. Installing Google Analytics in Joomla